Amazon Mom

A 2014 project with Amazon Mom’s merchandising team, I rebranded Amazon Mom (which originally launched in 2010), bringing the brand up-to-date with other Amazon Prime sub-brands. 

Lifestyle Images shot on location for use on landing pages, marketing, and other site graphics.

Ages & Stages 
Amazon collects child birthday information when members sign up for Amazon Mom and each month, members receive product recommendations based on their child’s age. This is a selection from the in-studio photoshoot. All styling followed the new color palette, and the images are intended to be evergreen. 

Original 2010 branding:

Previously proposed design direction:

New branding:

Sampling of Ages & Stages email graphics: