Annette Rotz
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Fresh photography for Amazon’s grocery delivery service


When Amazon Fresh launched in Germany, I directed several sets of custom photography, including editorial images for the online retail store and program images used for marketing.


London 2017  /  Art Director: Annette Rotz  /  Photographer: Patrice de Villiers  /  Food Stylist: Seiko Hatfield  /  Producer: Kira Plagemann

Additional image for Whole Foods launch

Additional image for Whole Foods launch



Program Launch


For the launch, I travelled to Munich and worked directly with the Fresh team for two weeks, overseeing all launch materials and leading the design team through the production of nearly two thousand graphics. The launch enabled an assortment of 85,000 fresh-food products, including products from small local shops, to over 200k German customers and broke records for all international Amazon Fresh launches.

Examples of planning and final graphics below.


Program photography


I also planned and oversaw program photography used for registration forms, about pages, and other informational content used to explain how the Amazon Fresh program works.


Berlin 2017  /  Art Director: Annette Rotz  /  Program Photography and Styling: 79berlin  /  Producer: Bex Watson