Annette Rotz

Handcrafted
Design & Illustration

 

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Watercolours for Spring

 

Hand-painted set of illustrations for Amazon’s 2016 spring styleguide. This seasonal styleguide provided guidelines and image assets to designers working across all retail categories in Europe and North America.

 
 
 
 

Graphic Examples & Process

 
 
 
 
 

Additional Illustrations

Mother’s Day


Saint Patrick’s Day


Easter

 

 
 
 
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Free-spirited artwork for London-based guitar meetup

Hand-illustrated series of promotional artwork and posters for London-based guitar meetup, The Guitar Social.

 
 
 
 
 
 
 
 
 

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Hand-printed bike posters

I was selected as a participating artist in Artcrank, a poster party for bike people back in 2012 and 2013. It was good fun coming up with the designs, having them screenprinted, and participating in the show.

 
 
 

19" x 25" French Paper Company, White. Limited Edition of 50, signed and numbered.

19" x 25"  French Paper Company, Pop Tone, Sno Cone. Limited Edition of 30, signed and numbered.

 
 
 

Design: Annette Rotz  /  Screenprinting: All Along Press

 
 
 
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Emma & Jimmy

Wedding photography, invitation design, and custom hand-lettering. Chicago, IL 2015.

 

Invitation lettering, design, and print production
Pantone 876 on 130lb Colorplan Vellum White

 
 
 
 
 
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Handmade

Amazon Handmade was a 2016 program launch selling handmade items on Amazon. Our team was tasked with coming up with naming, logo, and branding that would appeal to artisans and customers alike. My initial concepts were chosen for further development and I worked closely with the Handmade business team throughout their launch process to create the final logo and styleguide. (Their branding has since changed.)

 
 
 
 
 
 
 

Exploring naming & logo options

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Final branding and styleguide