Annette Rotz
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Design & Illustration



Watercolours for Spring


Hand-painted set of illustrations for Amazon’s 2016 spring styleguide. This seasonal styleguide provided guidelines and image assets to designers working across all retail categories in Europe and North America.


Graphic Examples & Process


Additional Illustrations

Mother’s Day

Saint Patrick’s Day





Free-spirited artwork for London-based guitar meetup

Hand-illustrated series of promotional artwork and posters for London-based guitar meetup, The Guitar Social.



Hand-printed bike posters

I was selected as a participating artist in Artcrank, a poster party for bike people back in 2012 and 2013. It was good fun coming up with the designs, having them screenprinted, and participating in the show.


19" x 25" French Paper Company, White. Limited Edition of 50, signed and numbered.

19" x 25"  French Paper Company, Pop Tone, Sno Cone. Limited Edition of 30, signed and numbered.


Design: Annette Rotz  /  Screenprinting: All Along Press



Emma & Jimmy

Wedding photography, invitation design, and custom hand-lettering. Chicago, IL 2015.


Invitation lettering, design, and print production
Pantone 876 on 130lb Colorplan Vellum White




Amazon Handmade was a 2016 program launch selling handmade items on Amazon. Our team was tasked with coming up with naming, logo, and branding that would appeal to artisans and customers alike. My initial concepts were chosen for further development and I worked closely with the Handmade business team throughout their launch process to create the final logo and styleguide. (Their branding has since changed.)


Exploring naming & logo options

Screenshot 2018-07-27 12.35.39.png

Final branding and styleguide