Annette Rotz is an American art director, designer, and photographer based in London. She specialises in photo and video art direction and creating unique brand experiences that explore hand lettering, typography, illustration, photography and film.

For freelance commissions or project inquiries please get in touch. Use the form below or drop me a line at

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What I do
I propose creative concepts, deliver storyboards and treatments, direct photoshoots, and oversee post-production and editing. For smaller scale projects, I also design, illustrate, and take photos.

What I’m like to work with
I’m a positive, enthusiastic perfectionist with a hands-on, artistic approach. I love collaborating with people and especially love bringing a project to life on set and behind the scenes working with photographers, editors, designers, and retouchers.

I have international experience working with clients such as Amazon, Wholefoods, and ArtRabbit. I work with high performing, metrics-driven global companies and independent startups, artists, and restaurateurs.



Art Director, Global Mass Advertising & Brand
Seattle & London
2013 – 2018

TOKY Branding & Design
Senior UX/UI Designer
Saint Louis, Missouri
2010 – 2013

ALIVE Magazine
Art Director
Saint Louis, Missouri
2009 – 2010

Sauce Magazine
Saint Louis, Missouri
2007 – 2008



University of Illinois at Urbana-Champaign
School of Art + Design, BFA Graphic Design
2002 – 2006

The Royal Drawing School
Two-week Marathon Drawing
Summer 2018

The Royal Drawing School
Lifedrawing Short Course
Spring 2018

Central Saint Martins
Portrait Photography Short Course
Autumn 2017

Berlin Art Class
Intensive Oil Painting Course
July 2017