Annette Rotz
 
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Try Prime for Free

I wrote, designed, and art directed four sponsored Facebook ads for Amazon Prime. These were used not only to promote a free trial of the membership service, but also to test messaging and creative content. 

Concept, shoot, and edit were all completed within three weeks.

 
 
 

 

Process

I worked with a storyboard artist to sketch out each video in detail to provide guidance to the director, set art director, and prop stylist.

 
 
 
 
 

Illustrations & Typography

 

Custom illustrations and playful type treatments added a layer of charming stop animation to the films. Working with a small team of designers, I oversaw all custom assets and worked closely with the editors to get the animation style and music just right.

 
 
 
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London 2017  /  Art Director: Annette Rotz  /  Creative Director: Matt Watts  /  Designers: Tessa Noble and Martyna Lutrzykowska  /  Storyboard Artist: Jamie Slimmon  /  Production: Plastic Pictures