Annette Rotz

Toys Rebrand

I established a brand new look for the Toys category on Amazon.com when I directed their annual Holiday Toy List in 2015. I designed a bold, monochromatic colour scheme for Christmas-specific, STEM, and evergreen images that is still in use today.

 
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A cheery, cherry Christmas

Branding

In addition to the holiday photoshoot, I designed a new storefront for the Toys & Games section on Amazon that would carry on throughout the year. I planned extra shots providing an efficient shoot that produced a large set of images that would be flexible for the year ahead, and in other locales. These images were picked up in Europe and some are still in use today.

 
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Images used throughout the year

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UX/UI

 
 

STEM toys for learning

I also planned a set of images introducing the new STEM learning section on Amazon which sells Science, Technology, Engineering, and Mathematics toys.

 
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Images & branding for STEM learning toys

Seattle 2015  /  Art Director: Annette Rotz  /  Photographer: Greg Montijo  /  Producer: Kelly Baldwin