I established a brand new look for the Toys category on Amazon.com when I directed their annual Holiday Toy List in 2015. I designed a bold, monochromatic colour scheme for Christmas-specific, STEM, and evergreen images that is still in use today.
In addition to the holiday photoshoot, I designed a new storefront for the Toys & Games section on Amazon that would carry on throughout the year. I planned extra shots making for an efficient shoot that produced a large quantity of images for the year ahead, and for use in other marketplaces.
Toys for learning
I also planned a set of images introducing the new STEM learning section on Amazon which sells Science, Technology, Engineering, and Mathematics toys.
Seattle 2015 / Art Director: Annette Rotz / Photographer: Greg Montijo / Producer: Kelly Baldwin