Annette Rotz
 
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Toys Rebrand

 

I established a brand new look for the Toys category on Amazon.com when I directed their annual Holiday Toy List in 2015. I designed a bold, monochromatic colour scheme for Christmas-specific, STEM, and evergreen images that is still in use today.

 
 
 
 
 
 
 
 
 
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Branding

 

In addition to the holiday photoshoot, I designed a new storefront for the Toys & Games section on Amazon that would carry on throughout the year. I planned extra shots making for an efficient shoot that produced a large quantity of images for the year ahead, and for use in other marketplaces.

 
 
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UX/UI

 
 
 
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Toys for learning

I also planned a set of images introducing the new STEM learning section on Amazon which sells Science, Technology, Engineering, and Mathematics toys.

 
 

Seattle 2015  /  Art Director: Annette Rotz  /  Photographer: Greg Montijo  /  Producer: Kelly Baldwin