Salt Lake City
Sand Creek conservation area, Decatur, Illinois
I took a short course at Central Saint Martins to improve my portrait photography and learn more about studio lighting, a few selects below.
Initially a redesign project kicked off in 2014 for Luxury Beauty on Amazon, the main goal was to elevate the design of their landing page and add more areas for editorial content. I recognised the opportunity to build a flexible, responsive framework suitable for all categories on Amazon, and worked closely with a group of UX designers and developers to invent Content Grid. It's since replaced all other editorial widgets, and has been used for curated pages on Amazon globally now for over three years.
I designed a variety of row modules that can be stacked on top of each other to create a flexible and customizable grid framework. I delivered redlines and specs to the UX team, and fed-back on functionality and styling throughout the build.
I created templates and wikis for the new widget and distributed them to our design production teams. I also presented the new widget to leadership across the company (including in the US and UK).
Showing final-stage mockups (storefront and one subpage) used to build out widget.
Thinking through row options, theme ideas, and how this framework could work for different types of layouts. This helped create a feature list for development and scoping.
Control vs Redesign
The new design won the month-long A-B test, and was pushed live in 2015.
Seattle, WA 2014
Art Director: Annette Rotz
Photographer: Joe Holdsworth
Producer: Kelly Baldwin
Stylist: Rachel Grunig
Oversaw the production of various graphic suites used on site and in marketing materials. A few selects below.
I was selected as a participating artist in Artcrank STL 2013, a poster party for bike people.
size: 19" x 25"
paper: French Paper Company, Pop Tone, Sno Cone (blue paper)
edition: Limited Edition, signed and numbered (total of 30)
Each poster is hand printed, signed and numbered. Tone-on-tone map of Saint Louis, Missouri overlaid with a hand-drawn Bike St. Louis emblem.
designed by: Annette Rotz
printed by: All Along Press
These projects are part of an ongoing effort to elevate the brand experience of Luxury Beauty on Amazon.com. The main goals are to showcase more original editorial content, push the design closer to that of a fashion magazine, and ultimately have more brands sign on. Art direction and design.
University of Illinois at Urbana-Champaign
School of Art+Design, BFA Graphic Design 2006
The Royal Drawing School
Marathon Drawing weeks
The Royal Drawing School
Lifedrawing Short Course
Central Saint Martins
Portrait Photography Short Course
Berlin Art Class
Intensive Oil Painting Course
TOKY Branding + Design