Annette Rotz

Salt Lake City

October 2015


Sand Creek Illinois

Sand Creek conservation area, Decatur, Illinois
December 2016


Whitechapel Summer

August 2016


Portrait Photography


I took a short course at Central Saint Martins to improve my portrait photography and learn more about studio lighting, a few selects below.


Autumn 2017


Content Grid
Initially a redesign project kicked off in 2014 for Luxury Beauty on Amazon, the main goal was to elevate the design of their landing page and add more areas for editorial content. I recognised the opportunity to build a flexible, responsive framework suitable for all categories on Amazon, and worked closely with a group of UX designers and developers to invent Content Grid. It's since replaced all other editorial widgets, and has been used for curated pages on Amazon globally now for over three years. 

I designed a variety of row modules that can be stacked on top of each other to create a flexible and customizable grid framework. I delivered redlines and specs to the UX team, and fed-back on functionality and styling throughout the build.

I created templates and wikis for the new widget and distributed them to our design production teams. I also presented the new widget to leadership across the company (including in the US and UK). 


  • Accessibility and SEO improvements
  • Responsive layouts, one campaign to schedule instead of two (previously desktop and mobile were separate)  
  • The number of graphics site merchandisers request has been reduced by half 
  • Publishing content is now much easier with a visual widget builder instead of manual xml coding
  • The UX team consolidated ~15 of their old widgets into this new content builder

Showing final-stage mockups (storefront and one subpage) used to build out widget.

Thinking through row options, theme ideas, and how this framework could work for different types of layouts. This helped create a feature list for development and scoping. 

Control vs Redesign
The new design won the month-long A-B test, and was pushed live in 2015. 

Old design

Redesign at launch


Art direction for the Holiday Grocery gift guide on

Seattle, WA 2014
Art Director: Annette Rotz
Photographer: Joe Holdsworth

Producer: Kelly Baldwin
Stylist: Rachel Grunig


Site Graphics

Oversaw the production of various graphic suites used on site and in marketing materials. A few selects below.


Art Crank 2013

I was selected as a participating artist in Artcrank STL 2013, a poster party for bike people.

size: 19" x 25" 
paper: French Paper Company, Pop Tone, Sno Cone (blue paper)
edition: Limited Edition, signed and numbered (total of 30)

Each poster is hand printed, signed and numbered. Tone-on-tone map of Saint Louis, Missouri overlaid with a hand-drawn Bike St. Louis  emblem.

designed by: Annette Rotz
printed by: All Along Press

Available for purchase here


Luxury Beauty Editorials

These projects are part of an ongoing effort to elevate the brand experience of Luxury Beauty on The main goals are to showcase more original editorial content, push the design closer to that of a fashion magazine, and ultimately have more brands sign on. Art direction and design.



For freelance commissions or project inquiries, please get in touch:

LinkedIn / Pinterest / Instagram / Drawings / Photography



University of Illinois at Urbana-Champaign
School of Art+Design, BFA Graphic Design 2006

The Royal Drawing School
Marathon Drawing weeks
Summer 2018

The Royal Drawing School
Lifedrawing Short Course
Spring 2018

Central Saint Martins
Portrait Photography Short Course
Autumn 2017

Berlin Art Class
Intensive Oil Painting Course
July 2017




TOKY Branding + Design

ALIVE Magazine

Sauce Magazine