Cook like a pro

 

With this sponsored Facebook ad, the goal was to feature a few professional kitchen tools to highlight that Amazon Germany sells more than just kitchen basics. Wanting to show that irresistible food is achievable at home, I designed a fast-paced video with ultra-tempting ‘food moments’ and a lively shared meal at the end.

 
 

Keyframes

Process

 

I created storyboards and visual moodboards to brief in the director, production team, and food stylist. Concept, shoot, and edit were all completed within three weeks.

 
 

Concept and Art Direction: Annette Rotz  /  Filmed, Produced, Directed, and Edited by: Naughty Step  /  Food Stylist: Jen Rich