Annette Rotz
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Grocery Gift Guide

 

Art direction for a holiday gift guide within Amazon’s grocery section. I created a sophisticated, contemporary look for the shoot, sketching out each shot, creating the shot list, and specing out all products and props. During the shoot I collaborated closely with the photographer and stylist, and afterwards oversaw all design production.

 
 

Example placements on site

 
 

Selected Photography

 

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Production Managmenet

Oversaw a team of digital designers producing all retail and marketing graphics

 

Seattle, WA 2014 / Art Director: Annette Rotz / Photographer: Joe Holdsworth / Producer: Kelly Baldwin / Stylist: Rachel Grunig